ClearPath Agility Nonprofit Marketing Plan Workshop - WINTER 2019

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Screen Shot 2018-12-05 at 11.56.41 AM.png

ClearPath Agility Nonprofit Marketing Plan Workshop - WINTER 2019


A workshop tailored for nonprofits.
How to create a 7-step marketing plan targeted to your audience.

You need to create a marketing plan for your organization or for a new service but not you’re not sure how to get started. There has to be an easy way to put this together so you can present it to your team or board.

Designed specifically for nonprofits, this step-by-step 6-week workshop will show you how to:

  • Align your plan to the organization’s goals

  • Develop your message

  • Create, implement and measure your communications

  • Reach your target audiences

Learn how to develop a clear marketing plan. You can use the ClearPath Agility Marketing Plan platform on future projects making it a valuable investment for your organization.

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Workshop content

Most people learn better when the content is reinforced in multiple ways. We agree! The ClearPath Agility Marketing Plan for Nonprofits program features:

  • Introductory one-on-one call to kickstart your work on the plan even before the program begins.

  • 6 weeks of group online sessions. If you want to review specific points from a session, these group sessions will be recorded and you will be able to watch them online.

  • Practical, step-by-step activities that you will work through that will help you build your plan.

  • Weekly email feedback on your plan progress.

  • Wrap-up one-on-one call to answer any program questions and help you ensure that your plan has a clear path to move forward.

Key elements of the marketing plan will be reviewed through the program, including:

  • Goal setting. How your marketing plan aligns to your organization's goals

  • Ecosystem. What's happening in your market, the trends, your "competitors" and how these affect your organization

  • Customers. Who your ideal customer is, including their demographics, psychographics and behaviors

  • Messaging and storytelling. How to develop your story and use it to engage your various audiences

  • Ideal customer experience. How to create a consistent experience for all of your customers when they interact with your organization

  • Communications plan. Determining the best tools to reach your audiences, and developing a communications calendar

  • Evaluating your plan. How monitor your results, and assess your tactics for continued success

Who should attend

Nonprofit team members who want a clear path to creating a marketing plan, or want a deeper understanding of the key elements of marketing to supplement their existing marketing activities. 

  • New CEOs

  • Marketing and communications managers

  • Team members in charge of new service rollouts

  • New marketing team members who may be helping on marketing plans in the future

Workshop dates and times
Online sessions. Each session is 90 minutes in length. All sessions are on Thursdays.

  • January 17: 11:00 am to 12:30 pm Eastern Time

  • January 24: 11:00 am to 12:30pm Eastern Time

  • January 31: 11:00 am to 12:30 pm Eastern Time

  • February 7: 11:00 am to 12:30 pm Eastern Time

  • February 14: 11:00 am to 12:30 pm Eastern Time

  • February 21: 11:00 am to 12:30 pm Eastern Time

    One-on-one sessions

    These sessions will be scheduled with each attending organization individually.

    About the Presenter

    Jane Vanderhorst, founder of the ClearPath Agility Solution, has worked with nonprofits to develop marketing teams for more than a decade. Click here to learn more about Jane's background.


    Not sure if the ClearPath Agility Marketing Plan for Nonprofits is right for your needs? Have more questions about the program? Contact us and we'll be happy to tell you more.