One of the common marketing buzzwords is “content.” Sharing content is important to give your audience information that interests them. It’s even more important to follow some simple rules that will help your it make even more of an impact.
When a customer has a positive experience with your company, it increases the likelihood that they’ll do business with you again. They’re also more likely to talk about their positive experience with others. Customers of service-based companies expect a quality experience, making it even more important that service firms create and provide consistent, quality, positive experiences for their customers.
It's 4:00 on Friday afternoon, and you're looking at your to do list. You got a lot of work done. Put out the fires. Answered critical emails. And addressed the questions of everyone who knocked on your office door. But one project on your to do list stands out - 2018 strategic growth. It will make a real difference to your company and it's still not started. Where are you going to find the time to dedicate to it? It's a new program and there's always that critical planning time before you start.